Sell Your Books : Marketing Without the Hype
Most book marketing advice is written by people who have never actually marketed a book. They're gurus who decided "book marketing" was a profitable niche. They're bloggers recycling tips from other bloggers. They're coaches who will happily take your money to tell you things that sound good but don't produce sales.
Sell Your Books: Marketing Without the Hype is different.
Richard Lowe Jr. has published 113 books, ghostwritten for clients who used their books to raise millions in venture capital, and spent decades learning what actually works in indie publishing - including what used to work and doesn't anymore, what the platforms don't tell you, and where authors consistently throw money away. This book is the result of that experience. Not theory. Not recycled guru advice. Practical, tested methods that working authors use every day.
The book covers the full scope of indie author marketing across four parts. Part I builds the strategic foundation: how to define what you are actually trying to build, how to identify your reader, how to build an author platform, and how to price and position your book for the market you're in. Part II covers tactics in detail: covers and descriptions, launch teams, launch parties, reviews, social media, Amazon advertising, newsletters, podcast tours, speaking opportunities, and distribution platforms including KDP, IngramSpark, Draft2Digital, and the wide vs. Kindle Unlimited decision that every indie author faces. Part III addresses the situations that come after the basics: marketing a large catalog, what to do when a book simply will not sell, marketing with ADHD, competitor research, AI tools for marketing, and how to protect yourself from the scams and vanity presses that target authors at every stage of their career. Part IV covers revenue expansion: audiobooks, selling direct through Payhip and Shopify, special editions and Kickstarter campaigns, and promotional tools including BookBub.
Throughout, Richard writes from real experience. The book includes firsthand accounts of what worked and what failed - including the Facebook ads money he lost, the Amazon advertising landscape that was far more profitable five years ago than it is today, the platform that terminated his account without explanation, and the client who built a launch team through years of relationships before his book existed. The book does not pretend the game is easy. It explains exactly how hard it is, what realistic timelines look like, and what separates the authors who build sustainable careers from the ones who publish one book, wait for sales that never come, and give up.
For indie authors at any stage who are ready to treat publishing as a business.
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