Sell with Authority: Own and Monetize Your Agency's Authority Position

by Stephen Woessner and Drew McLellan

Book Overview

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything...

• Format: Paperback
• Language: English
• ISBN: 1947305077
• ISBN13: 9781947305076
• Release Date: March 2020
• Publisher: Bookpress Publishing
• Length: 194 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"