Self Versus Others: Media, Messages, and the Third-Person Effect

By Julie L. Andsager and H. Allen White

Book Overview

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

• Format: Paperback
• Language: English
• ISBN: 0415850533
• ISBN13: 9780415850537
• Release Date: October 2013
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"