Segmentation Marketing: New Methods for Capturing Business Markets

by John Berrigan and Carl Finkbeiner

Book Overview

Book by Berrigan, John, Finkbeiner, Carl This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 088730558X
• ISBN13: 9780887305580
• Release Date: July 1994
• Publisher: HarperCollins Publishers
• Length: 270 Pages
• Weight: 1.09 lbs.
• Dimensions: 1.1" x 5.8" x 8.6"

Customer Reviews

a seminal work

Clearly this is the seminal work of the past 10 years in the field of B2B need-based segmentation Anyone who wants to obtain a thorough understanding of the ins and outs of the subtle artistry of segmentation should look to this book. the only sad thing is that, although you may come across one of the authors at a conference, no updated revision has been forthcoming to take into account the nuances and advances made in the supporting technology and analytical tools