Seeing the Newspaper

by Kevin G. Barnhurst

Book Overview

In these days of tabloid television and slick magazines, the daily newspaper may seem old-fashioned and predictable. Here Kevin G. Barnhurst takes a second glance at the look of the newspaper: the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0312061498
• ISBN13: 9780312061494
• Release Date: January 1994
• Publisher: St. Martin's Press
• Length: 240 Pages
• Weight: 0.75 lbs.

Customer Reviews

A new way of looking at news

People don't read every word in newspapers, they "get into them every morning like a hot bath," Marshall McLuhan is quoted in this book as saying. Kevin Barnhurst describes that hot bath in this very readable book, which presents what academics are learning in this field in terms the average person can readily understand. The newspaper is an environment, and its layout, design and photography shape our perception and absorption of the news. The medium may not be as totally determining as McLuhan believed, but the form certainly shapes the content, and it does so it ways that even people in the business (as I have been) don't really understand. Seeing the Newspaper helped me to understand why this matters, and how it occurs.