Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

By Lee Parrish

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

• Format: Hardcover
• Language: English
• ISBN: 1032979984
• ISBN13: 9781032979984
• Release Date: April 2025
• Publisher: CRC Press
• Length: 122 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"