Secrets: Unlocking the Mysteries of Successful Advertising

By Jeff Resnick

The Secrets of Successful Advertising eagerly await your discovery, not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the desirable but elusive end result: Successful Advertising. Enjoy a sometimes humorous, always heartfelt revelation of Real stories about Real people making Real decisions in Real business situations. After decades as the owner of a national advertising agency, author Jeff Resnick shares common sense advertising advice with business owners, owners-to-be, managers, media sales reps, advertising agents, advertising teachers, advertising students, and consumers interested in understanding how merchants think!

• Format: Paperback
• Language: English
• ISBN: 1520420188
• ISBN13: 9781520420189
• Release Date: January 2017
• Publisher: Independently published
• Length: 170 Pages
• Weight: 0.69 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"