Secrets of Success for Today's Interior Designers and Decorators

By Linda M. Ramsay

Discover Our Secrets of Success Here is everything you need to know to be a successful interior designer. Touch of Design, a Southern California interior design firm, shares its secrets of success... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 096299183X
• ISBN13: 9780962991837
• Release Date: January 1992
• Publisher: Touch of Design
• Length: 307 Pages
• Weight: 1.75 lbs.
• Dimensions: 11.0" x 0.8" x 8.5"

Customer Reviews

This book does help you avoid mistakes and make more profit

After reading the reviews and checking this book out of my library, I bought my own copy. I use it as a reference for planning jobs, measuring, marketing, advertising ideas, what to include in the contract, etc. It's indespensible to my business. Many mistakes that you can make that eat up your profit are pointed out and you are shown how to avoid them before they occur (and shown how to clean up the mess, after they occur). Mistakes and the time they take to correct (and the credibility you lose) are what eats a small business alive. It doesn't matter if you caused the error, or the workroom, or the installer caused the error or mismeasurement, you still have to fix it, and generally with the designer paying for it. $39.99 is a low price to pay for the quantity of information in this book. As for the slightly negative review below, you have to try to close the sale. If you don't try and try again, you walk away with out a sale. I find you have to be slightly aggressive to raise your closing ratio. I used to wait and wait for customers to call me back and give me the sale - it just doesn't happen.

This book does bridge the gap between college & making money

I got this book through my college course as a supplemental text and it was as valuable to me as anything I learned at college (I don't want to offend my instructors, but, they had nothing over this book). It actually teaches you how to get out there and get the interior design project, how to compete with all types of competitors, how to avoid the many mistakes that eat up your profits, it is a window treatment bible. I know I would have gave up and quit had I not started using some of the low-cost marketing and customer psychology ideas. It's the difference in completely wasting your time on "free" estimates. Now, I'm turning each appointment into a "game" that I am winning and really having fun with my business.

"A life saver for interior design professionals."

Wow! This is a life saver for interior design professionals. I can't thank Touch of Design enough. I figure that Linda has saved me thousands of dollars and much frustration in mistakes I would have easily made had I not read the book. Window treatments are heavily covered. Much information here for $39.99. If you need some new marketing ideas - they are here.