Secrets of Casino Marketing

By John Romero

The gaming industry's established marketing guru reveals the persuasive sales tactics he uses to find players and keep them coming back INSIDE FLAP: When a casino client told John Romero he had to get... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0964241412
• ISBN13: 9780964241411
• Release Date: January 1998
• Publisher: American Eagle Arts & Letters
• Length: 270 Pages
• Weight: 1.10 lbs.
• Dimensions: 6.0" x 9.0"

Customer Reviews

djcw's review

The author's first book on customer service driven a approaches to running a successful gaming enterprise.

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This collection of common sense essays from IGWB magazine inspired casinos to shift from the old mass marketing to direct selling. With relentless logic John covers everything from the care and feeding of general managers and the hidden advantage of direct marketing to the night the Beatles played Las Vegas. Hardcover, 268 pages, $... each (US) plus $...shipping in USA, $... shipping to all other international destinations. NOTE: If ordering by mail you may pay by credit card, check or money order. Checks must be drawn on a US bank in US funds.

Learn the secrets of successful casino marketing

This book is a must read for anyone seriously pursuing or already working in casino marketing. Read this book if you want to improve your marketing efforts, even if you're NOT in the gaming business. John Romero offers plenty of powerful tips and suggestions that produce positive results. Based on 38 years of doing everything he writes about, Romero tells you how to write an effective letter that will generate a customer response every time. If you write persuasively you'll hook your reader. "Secrets of Casino Marketing" shows you how. It explains what works and what doesn't and why. This is a fun book to read because the author grabs and holds you with stories of his casino marketing experience and tells you--using his wit and humor--how they relate to successful marketing strategies. I recouped the price of the book ten-fold on the first sales letter I sent out to my customers. Just by following the common sense guidelines discovered in this book, I immediately tripled my response rate. It's simple. Read this book, then do it. You'll be surprised by your improved results. And you learn it all from an expert who worked years in casinos to find out what motivates gamblers to do what they do. He found out a lot.