Secrets of a Master Moderator, Third Edition

By Naomi R. Henderson

This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.

• Format: Paperback
• Language: English
• ISBN: 0983673926
• ISBN13: 9780983673927
• Release Date: January 2015
• Publisher: VISAR Corporation
• Length: 427 Pages
• Weight: 1.70 lbs.