Secret Sauce: How to Pack Your Messages with Persuasive Punch

by Harry Mills

Book Overview

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814438067
• ISBN13: 9780814438060
• Release Date: February 2017
• Publisher: Amacom
• Length: 192 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.6" x 7.6"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher