Secret Formulas of the Wizard of Ads

by Roy H. Williams

Book Overview

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite...

• Format: Paperback
• Language: English
• ISBN: 1885167393
• ISBN13: 9781885167392
• Release Date: August 1999
• Publisher: Bard Press (TX)
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 7.1" x 9.8"