Search Marketing Strategies

By James Colborn

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

• Format: Hardcover
• Language: English
• ISBN: 113844121X
• ISBN13: 9781138441217
• Release Date: July 2017
• Publisher: Routledge
• Length: 236 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"