Search Engine Optimization (SEO): Search Marketing

By DIGITVAP 2020

This is a step by step guide on Search Engine Optimization (SEO). It is designed both for beginners and for everyone who wants to improve his/her knowledge and start a career in digital marketing as a professional SEO Manager.The course has six well-structured sections, comprising visual slides and comments below. The first section defines the SERP key concepts, goals, benefits and stakeholders. It explains how a website is crawled and indexed and what SEO elements (tags, H1, Alt, Meta description etc.) take part in this process. The next sections speak about the technical optimization, on-page/off page optimization processes (keywords, content, links formats, link building, social links), analysis (KPIs) and laws. The Guide also includes a case study on how an SEO strategy can drive organic traffic to the website and promote the brand naturally. The guide ends with a list of useful tools, links and references.

• Format: Paperback
• Language: English
• ISBN: B08HG8Y9ZS
• ISBN13: 9798681839859
• Release Date: September 2020
• Publisher: Independently Published
• Length: 74 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"