Search Engine Optimization Guide (SEO) 2020: Search Marketing

By Victoria Edis Digit Vap

This is an updated 2020 step by step Search Engine Optimization (SEO) Guide, developed by a London Digital Marketing College, designed both for beginners and for those who want to improve their knowledge and start a career in digital marketing as a professional SEO Manager.This guide focuses on the organic element of search, which is where websites are ranked in search engines naturally due to their relevance to the search query. This is different from paid search, where ads are displayed on search results pages targeting specific search queries and the advertiser pays whenanyone clicks on these results.For SEO to succeed, websites need to achieve high rankings for relevant queries and the webpage needs to deliver on the expectations of the search query. The course is broken in six sections, presented as visual slides and comments below which also makes it suitable for teaching.Section 1 defines the SERP key concepts, goals, benefits and stakeholders. It explains how a website is crawled and indexed and what SEO elements (tags, H1, Alt, Meta description etc.) take part in this process. Sections 2-4 speak about the technical optimization and on-page/off page optimization processes (keywords, content, links formats, link building, social links) etc. Section 5 teaches how to analyze (KPIs) and assess the results of implemented SEO optimizations. Section 6 mentions the laws to consider when working with content creation, link building, accessibility, privacy etc. The Guide also includes a case study showing how a well thought SEO strategy can drive organic traffic to the website and promote the brand naturally.A reference list of useful tools and links is provided at the end of the Guide for you to enrich your knowledge.

• Format: Paperback
• Language: English
• ISBN: B08HG8YC55
• ISBN13: 9798682575626
• Release Date: September 2020
• Publisher: Independently Published
• Length: 74 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"