SEO: Search Engine Optimization Bible

By Jerri L. Ledford

Book Overview

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo , and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

• Format: Paperback
• Language: English
• ISBN: 0470175001
• ISBN13: 9780470175002
• Release Date: December 2007
• Publisher: Wiley
• Length: 408 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.1" x 0.9" x 7.4"

Customer Reviews

The SEO Bible is a must have!

I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the "SEO Bible" to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you're going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!

Essencial para boas práticas de SEO

Excelente livro para quem deseja se aprofundar nas técnicas de SEO (Search Engine Optimization). Essencial para agências e profissionais de SEO. (www.curso-seo.com.br)

Simple enough for beginners, Powerful enough for Professionals

I started this book slightly skeptical. After reading almost all there is out there on SEO, I didn't think there was anything new to be learned--I was pleasantly surprised. Jerri Ledford takes readers from the very basics of how search engines work to the advanced marketing techniques that can give you an edge over the competition. Knowing exactly why something is being done helps to understand the how much better. eginners will have no problem following step-by-step through the process. This book isn't just for those new to SEO and online marketing, however. Ms. Ledford continues to delve deeper and deeper into the subject and it is highly unlikely that anyone, including those who consider themselves experts, will finish this book without having learned something new and beneficial. I would suggest that anyone who plans on marketing online have a copy of this book on their reference shelf. You are sure to return to it over and over again.

This book seriously boosted my search ranking!

This is a fantastic book on SEO...the best I've ever seen. I have done quite a bit of SEO writing before, but now I really understand all the ins and outs of the process. The SEO Bible is very well written, making it easy for both novices and experts to use the tips to improve their results. After just a few weeks, my website ([...]) went from search engine anonymity to the 1st page on all of my keywords. The SEO Bible is THE book to turn to if you are looking to get a better understanding of how search engines work and how to improve your website's rankings.

Best SEO book I've ever read.

I have been in SEO/SEM for more than 10 years now. I read almost every SEO books ever published (fortunately not that many), online resources, even some dumb e-book offered through spam into my email address. Fundamental stuffs with clear explanation and rationales, good for new comers of course, but I found it useful myself to have all collected in a well-structured book. Obviously newer stuffs - gaining popularity recently - like social network and viral marketing took more of my interest. Best part however is its encouragement to have well written plan and result as part of our SEO strategy.