Scrutinising the Organisation: A Corporate Marketing Reader

Scrutinising the Organisation is sure to become one of the definitive books on corporate marketing and the follow up to Balmer and Greyser's bestselling Revealing the Corporation. Expanding on this earlier book, it brings in other global voices, as well as organisational perspectives on corporate marketing, for a truly expansive view.

Here, leading corporate marketing authority John Balmer has curated 23 of the field's most influential pieces of work and contextualised their importance with introductory discussions for students and scholars that want to get up to speed with the topic quickly and conveniently.

Taking a truly international perspective and reflecting both the history of corporate marketing as much as the cutting edge of scholarship, this is a book no corporate marketing or communications student should be without.

• Format: Paperback
• Language: English
• ISBN: 1138562793
• ISBN13: 9781138562790
• Release Date: December 2023
• Publisher: Routledge
• Length: 336 Pages