The Science of Marketing By Mail

By Homer J. Buckley

Book Overview

""The Science of Marketing By Mail"" is a comprehensive guide to the principles and practices of direct mail marketing. Written by marketing expert Homer J. Buckley, this book offers practical advice on how to create effective direct mail campaigns that generate results. The book covers topics such as identifying target audiences, crafting compelling messages, designing effective mail pieces, and measuring the success of a campaign. It also includes case studies and examples of successful direct mail campaigns. Whether you're a small business owner or a marketing professional, ""The Science of Marketing By Mail"" is an invaluable resource for anyone looking to improve their direct mail marketing skills.1924. Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1162608145
• ISBN13: 9781162608143
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 342 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"