Schweppes: The First 200 Years

By Douglas A. Simmons

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0874915368
• ISBN13: 9780874915365
• Release Date: January 1983
• Publisher: Acropolis Books Inc
• Length: 160 Pages
• Weight: 2.28 lbs.

Customer Reviews

An important saga of Jewish capitalism in America.

This book tells the story of the Jewish run and owned business Schweppes. It begins in pre-war Germany, where the Tresburg schweppes soft-drink company is reasonably successful. The Tresburgs were one of the first families to leave Hitler's Germany, after SA thugs marked their factory and outlet with the star of David. This is when the real story begins. The family travels to America, and sets up a softdrink business. The business does not realy boom until the post-world war atmosphere of party and celebration. Taking advantage of their Jewish contacts in state and industry, the Tresburg family quickly becomes one of the giants of the business. A true American fairy tale.This story can make an important case-study in an analysis of the influence of religion and social connections on business in America. It is excellently sourced, and thus may be used in Academic work.