Schools in Spotlight

By Tim McClellan and Nigel Gann

What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.

• Format: Hardcover
• Language: English
• ISBN: 0415230608
• ISBN13: 9780415230605
• Release Date: January 2026
• Publisher: Routledge
• Length: 176 Pages
• Grade Range: Postsecondary and higher