Scented Blooms: Exploring India's Jasmine Trade

By Esta Leola

The preface discusses the cultivation of flowering and ornamental plants for sales, encompassing flowers and foliage plants used as raw materials in the cosmetic, perfume, and pharmaceutical sectors. It highlights India's annual domestic demand for flowers, which is growing at a rate of over 25 percent, with a noticeable increase in the production of cut flowers that hold significant export potential. The diverse agro-climatic conditions in India allow for the year-round production of a wide range of temperate and tropical flowers. The commercial production and marketing of floriculture products provide gainful and quality employment opportunities to a large number of people. Moreover, there has been a gradual shift from traditional flowers to cut flowers for export purposes, facilitated by the liberalization of industrial and trade policies. The new seed policy enables the importation of various planting materials from international markets. The government has approved the establishment of more than 150 Export Oriented Units (EOUs) in the floriculture sector, particularly in Pune, Chandigarh, Bangalore, Delhi, and Hyderabad. Jasmine, one of the world's oldest fragrant flowers, finds application in garlands, bouquets, religious offerings, and the production of jasmine concentrate for the cosmetic and perfumery industries. It serves multiple purposes in the science and technology sector and is believed to have medicinal value. Out of the 80 Jasmine species found in India, only three are commercially cultivated: Jasmine Sambac (Gundu Malli or Madurai Malli), Jasmine Auriculatum (Mullai), and Jasmine Grandiflorum (Jathi Malli or Pitchi). Jasmine is native to tropical and warm temperate regions worldwide, and its flowers are primarily white, though some species exhibit yellow blooms. Notably, Tamil Nadu is the leading producer of jasmine in India.

• Format: Paperback
• Language: English
• ISBN: 740839687X
• ISBN13: 9787408396874
• Release Date: November 2023
• Publisher: Esta Leola
• Length: 292 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"