Scent Marketing:: The Effectiveness of Complex vs. Simple Scents

By Patrick Leimgruber

The importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long been understood by retailers. Past research has shown that music,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639314476
• ISBN13: 9783639314472
• Release Date: December 2010
• Publisher: VDM Verlag
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"