Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies

By Hotel Management School Ian Yeoman, Albert Postma, Stefan Hartman

Book Overview

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute's 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

• Format: Paperback
• Language: English
• ISBN: 1845418867
• ISBN13: 9781845418861
• Release Date: December 2024
• Publisher: Channel View Publications
• Length: 239 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"