Scaling the Tail: Managing Profitable Growth in Emerging Markets

by Gerardo R. Ungson, Seung Ho Park, Andrew Cosgrove, et al.

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

• Format: Hardcover
• Language: English
• ISBN: 1137543531
• ISBN13: 9781137543530
• Release Date: August 2015
• Publisher: Palgrave Pivot
• Length: 163 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"