Save the Money: How companies trick you to NOT save money

By Dean Woods

Knowing how to save money is important, but knowing how companies trick you NOT to save is equally important too

Everyone knows that saving money is a good idea, but have you ever stopped to think about it from the perspective of companies? The companies in the world are incentivized for you not to save. How else are you going to buy their products if you are saving your money instead?

To make sure you have a chance to save money, you need to now how to save money when companies ask for it

To help you save that money, this book starts by asking you what you are looking for out of your finances. Then, it moves on top discuss some of the specific tactics companies use to get you to spend more money.

If you know the tactics companies use to get you to spend more, you can defend yourself against their marketing tactics

The tactics in the book that you'll learn about and how to defend yourself from are:

"Saving"Split testing websitesEye Tracking
Scarcity
PrimingReciprocityAnchoring

If you know these tactics, then you will know how to recognize them in action. Even better, your financial decisions will be your own. You decide whether to spend or save money, not companies

• Format: Paperback
• Language: English
• ISBN: 1076172342
• ISBN13: 9781076172341
• Release Date: June 2019
• Publisher: Independently Published
• Length: 44 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"