Satisfaction: A Behavioral Perspective on the Consumer (McGraw-Hill series in marketing)

by Richard L. Oliver

Book Overview

This work examines the meaning, causes, and consequences of customer satisfaction. The author broadens the determinants of psychological satisfaction to include needs, excellence (quality), fairness,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071154124
• ISBN13: 9780071154123
• Release Date: July 1997
• Publisher: McGraw-Hill Education (ISE Editions)
• Length: 448 Pages
• Weight: 1.50 lbs.