SAP became the backbone technology for enterprises around the globe even as it earneda reputation as complex to deploy and maintain. Its influence has declined in the lastdecade, as enterprises invest in cloud, social, analytical and mobile technologies.Yet, shockingly, customer spending on the SAP economy remains stubbornly high. Themodel in the book estimates post-recession investment at over a trillion dollars (yes!).SAP's growth to global powerhouse from its humble beginnings in Germany is a remarkablestory. The story of the growth of SAP Nation to the size of the GDP of Ireland is evenmore remarkable ? and worrisome. This book documents both trajectories, basedon decades of research and interviews of hundreds of customers, market analystsand competitors. This book brings out loudly the voice of SAP customers ? it explores,through 25 case studies, how enterprises are optimizing their SAP investments.Anyone with interest in SAP ? as customer, employee, partner, investor or competitor ? willenjoy the book's fast-paced look at decades of what SAP has done well, and what it could havedone better. Executives, whether using SAP or not, will benefit from the strategies describedin the book to migrate inefficient back-office IT dollars to front-office innovation.
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