SAP Crm: Business Processes and Configuration

By Chandrakant Agarwal

Learn how to tailor SAP CRM for any business This guide offers the details you need about key SAP CRM processes, functions, and configuration. Begin with master data setup and then align the system with marketing, sales, and service requirements. From master data to middleware to the web UI, get the answers you need on how to achieve a customer-oriented CRM strategy with SAP CRM.

Technical Components Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.

Business Processes Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.

Analyze, Anywhere Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.

Highlights:

Deployment options Web Client Middleware Master data configuration Transactions Business transactions Marketing, sales, and service Mobile technology Analytics Workload analysis

• Format: Hardcover
• Language: English
• ISBN: 1493210394
• ISBN13: 9781493210398
• Release Date: October 2015
• Publisher: SAP Press
• Length: 737 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.9" x 7.2" x 9.2"