Sales: Technique and Management

By Geoffrey Lancaster and David Jobber

Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.

• Format: Paperback
• Language: English
• ISBN: 0273031902
• ISBN13: 9780273031901
• Release Date: September 1990
• Publisher: Trans-Atlantic Pubns
• Length: 320 Pages
• Weight: 0.93 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"