Sales Proposals Kit for Dummies

By Bob Kantin

Did you skip Sales Proposals 101 in college? If your proposals put people to sleep, this book is your wake-up call. Sales Proposals Kit For Dummies will have you writing top-notch sales proposals and closing the deal in no time. If part of your job is writing sales proposals, you know what a pain they can be. If you want your proposals to blow your audience away, let expert Bob Kantin show you how. With his advice, you'll be creating sales proposals that prove your understanding of the buyer's business, present a viable business solution, and demonstrate your ability to deliver the goods. With Sales Proposals Kit For Dummies, you'll discover how to: Write an unbeatable proposal Get to know your buyer Evaluate your proposal from the buyer's perspective Sell yourself and your organization This book is loaded with information that will help you write winning proposals, whether you're a first-time proposal writer or a seasoned sales professional. It presents a proven and effective sales proposal structure and content guidelines that work for any size or type of business. With simple, step-by-step instructions and delightful cartoons, Sales Proposals Kits For Dummies makes writing a sales proposal fun and easy. You'll find out: What every great proposal must include How to make the boring stuff interesting How to package and present the proposal How to team with the buyer to design the perfect proposal The differences between internal and external proposals Ten things a buyer expects in a proposal The book also includes a helpful CD-ROM packed with the specialized tools you need to develop perfect proposals, including a tool that lets you rate your proposal objectively and plenty of samples you can use for guidance. Whether you just want to sharpen your proposal-writing skills or you need help writing your first proposal, Sales Proposals Kit For Dummies is the friendly, straightforward guide that will help you land the big deal.

• Format: Paperback
• Language: English
• ISBN: 0764553755
• ISBN13: 9780764553752
• Release Date: July 2001
• Publisher: For Dummies
• Length: 336 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 7.4" x 9.3"

Customer Reviews

Novice or expert this is a great guide

Don't be fooled by the title. This book is a complete guide to building high quality proposals. What appeals to me the most are the pages relating to selling value. Sales Proposal Kit for Dummies incorporates not only the building basics, but what material is necessary to build the perfect proposal. The templates are great, easy to use and more importantly, easy to understand. This book is must have for any sales library.

Practical and Easy to Use

Finally, a book on proposals that doesn't just talk about the elements of a good proposal but, instead, walks you through the steps necessary to develop a great proposal. The value of the book lies in pulling it out and working through it as you write (or in my case redesign) a proposal. The author does an excellent job of explaining what should be accomplished in each section of the proposal. The book comes with a CD full of forms and materials, though I found the content in the book of much higher quality and value. This one's a keeper.

If you want to increase your business, buy this book

This book will show you how to write a proposal to get business. Too many people forget that the proposal has to be from the customer's point of view. This book shows you how to write a proposal from your customer's point of view and get the business. I loved the way the book is organized and it's got so much useful information that you absolutely need in a winning proposal. The CD makes it all so easy to use. If you want to know what needs to be in a winning proposal and how to get your message across to a customer, you need this book. This is a great business resource book that you'll put to good use.

Excellent Book

The five-section proposal structure presented in Sales Proposals Kit for Dummies is the most commonsense approach I've found to help me write proposals for my affluent clients. This book changed the way I've write proposals -- I now give a prospective client lots of information about their specific situation and describe exactly how my custom financial plan and services will benefit them.

So you think you know how to write a proposal?

Sales Proposals Kit for Dummies is not only effective, it is an excellent read. So many books on sales techniques are so dry and virtually unreadable, but Mr. Kantin's witty style and real world examples of proposal design have had an impact on the quality of my proposals and my philosophy of sales in general. I found the proposal RATER particularly useful, as it pinpointed the areas that I needed too focus on in my proposals. My only regret is that Mr. Kantin did not write this book three years ago. It would have saved me a lot of pain and rejection. Since I've read the book, only a few weeks ago, I'm three for three. This book is a must read for anybody who writes more than the occasional proposal.