Sales Promotion

By Tony Yeshin

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844801616
• ISBN13: 9781844801619
• Release Date: January 2006
• Publisher: Cengage Learning
• Length: 321 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.5" x 0.8" x 7.5"