Circus: Sales Promotion and Direct Marketing Law: A Practical Guide

By Philip Circus

This handbook on the law and self-regulation applicable to sales concentrates on basic principles and is written in a question and answer form. Legal jargon is avoided and the advice in the book is given in a form easily understandable by busy executives wishing to check whether a particular form of sales promotion is permissible and, if so, under what constraints it must operate. The new edition will take account of the forthcoming British Code of Sales Promotion Practice.

• Format: Paperback
• Language: English
• ISBN: 0406048037
• ISBN13: 9780406048035
• Release Date: January 1995
• Publisher: Butterworths Law
• Weight: 0.75 lbs.