Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

By Julian Cummins, Roddy Mullin, Roddy Mullins

Book Overview

Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 074945704X
• ISBN13: 9780749457044
• Release Date: May 2010
• Publisher: Kogan Page
• Length: 280 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

Sales Promos that Work

This is the little book that could. Lots of great info. to get started with marketing and selling your brand. Easy to read and understand.

Comprehensive guidebook to sales promotion

Louisiana governor Huey Long, a populist and a demagogue, once said, "Let's put the jam jar on the lower shelf where the little man can reach it." Sales promotion does just that for ordinary shoppers. It lets people save money and shows off your product. Roddy Mullin and Julian Cummins know about sales promotion like Madonna knows about celebrity. In their new book, they expertly explain how sales promotion works, what it can accomplish and what common pitfalls to avoid. The book's only drawback: It has a British bent that may deter readers in other countries. getAbstract suggests that any marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her "buy one, get one free" privileges.

A few good new things

This books adds some new things to the previous second edition by Cummins. For those involved in the sales promotion field, this book is a must to keep updated.

Completely satisfied.

I recieved my order prior to anticipated date. The book was in exact condition as stated! Very satisfied with order!

Tell me if you find a better book.

There are many interesting sales promotional techniques explained in this book. Most of them can be practically used especially when marketers want to do something unique rather than just offering a very basic price discounting to their consumers. You can get many creative ideas for your promotional plan from this book, and more importantly, this book briefly discusses the process that you can come up with a good and creative promotional campaign by yourself. To me, it is an excellent book .