Sales Promotion: Concepts, Methods and Strategies

By Robert C. Blattberg

Book Overview

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137881673
• ISBN13: 9780137881673
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 969 Pages
• Weight: 2.15 lbs.
• Dimensions: 9.8" x 1.3" x 7.5"

Customer Reviews

Relevant information

This book is about the academic perspective on sales promotion, mainly price based promotions. Although there are very few definitive conclusions; and that more research is needed on the topic, I recommend this collection of research papers to everyone seriously interested in the subject.