Sales Promotion and Brand Loyalty

By Jayashree Dubey

As goes the saying 'it is a jungle out there' for there is no single or simple solution to this "maze lock" of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639294777
• ISBN13: 9783639294774
• Release Date: November 2010
• Publisher: VDM Verlag
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"