Sales Manager's Desk Book

By Gene Garofalo and Gene Garafalo

Book Overview

More than just a revision of a highly successful book, this brand-new second edition of Sales Manager's Desk Book offers a wealth of completely new material, including four totally new chapters ... new checklists and tips ... new information on sales techniques, tracking, and technology ... along with a full revamping of the entire book to bring it up to date. Among the important new topics covered in depth are communications technology and the sales manager, shifting sales channels, sales force automation and making ethics and integrity valuable sales tools. Plus you'll find new information on telemarketing and mass marketing ... new ways to increase sales force productivity and sales ... new data on the biggest metropolitan markets ... new training methods, voice mail and teleconference tips ... and new ideas for bonus and compensation plans.

• Format: Hardcover
• Language: English
• ISBN: 013786583X
• ISBN13: 9780137865833
• Release Date: January 1989
• Publisher: Prentice Hall Trade
• Length: 752 Pages
• Weight: 1.66 lbs.
• Dimensions: 9.5" x 6.5" x 1.3"

Customer Reviews

comprehensive : bring the concept into reality.

This is a very comprehensive book. I found it help me to implement many aspects of the world of selling into reality. This valuable book which give me very much insight how to handle every day job. Given very brief explanation but covering all aspects has given me not only a better consideration to make any decision but also provide me broad picture what the company has to achieve.