Sales Management That Works: How to Sell in a World That Never Stops Changing

by Frank V Cespedes and Frank V. Cespedes

Book Overview

Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing Category

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.

The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current...

• Format: Hardcover
• Language: English
• ISBN: 1633698769
• ISBN13: 9781633698765
• Release Date: February 2021
• Publisher: Harvard Business Review Press
• Length: 352 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.3" x 6.2" x 9.3"