When you're selling your products or services, are you aware that, it isn't important only what you sell, but how do you sell it?
It's fundamental to have a good starting point (whenever you're selling toothbrushes, diamonds, houses, horses or professional services). I mean, the quality of your product or service has to be at the top of your possibilities, but what makes a substantial difference is the art of selling it.
You should own the best solution in the world, but if you are not able to be noticed, between the mass, nobody will buy it
During a phone call or in the Internet universe, you have to know what you're doing, because the time is limited: just a few seconds or a
minute maximum is the concrete time your potential customer will give to you
The solution is always planning, studying, analyzing the proper strategy to adopt with potential, new, and old customers. It is not that easy
Don't overlook even a single potential customer or any complain your customer should have
Here some suggestions about strategy:
These are just some starting points
This book describes and analyzes several new tactics and strategies to understand the word of sales and how to succeed in it