The Modern Marketer's Field Guide

By Matt Heinz

The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what's really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We've addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.

• Format: Paperback
• Language: English
• ISBN: 0615487815
• ISBN13: 9780615487816
• Release Date: August 2013
• Publisher: Heinz Marketing Press
• Length: 150 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"