Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

by Lee B Salz and Lee B. Salz

Book Overview

If we don't drop our price, we will lose the deal.

That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.

To win deals at the prices you want, the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the...

• Format: Hardcover
• Language: English
• ISBN: 081443990X
• ISBN13: 9780814439906
• Release Date: September 2018
• Publisher: Amacom
• Length: 208 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.2" x 8.9"