Sales Craft isn't like most sales books. It's written for today's sales professional, meaning that it's: Specific - Because so much of sales is about the core fundamentals of sales Crisp - Because you want to get right to the point, learn the technique, and understand the solution without wading through a hundred pages of fluff Actionable - Because you want 'real world' tools and skills that can be applied to your specific sales circumstances Sales Craft provides the professional salesperson a breadth of simple but thought-provoking tips and ideas about how to enhance your sales effectiveness. One small step at a time. Presented over a series of short chapters, each covering a fundamental idea, Sales Craft is written for the experienced professional focused on honing their craft and for the new salesperson looking to get up-to-speed as quickly as possible. The ideas and practices presented throughout the book are proven and practical, and illustrated with sales stories from years of enterprise sales experience across telecom, financial services and healthcare verticals.Ultimately, success in sales is no different than success in any endeavor - it's about continuous incremental improvement and building on fundamental skills. That is what the craft of sales is all about.
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