RX for Advertising: Understanding the Complex and Confusing World of Advertising

by Edmond A. Bruneau and Edmond Bruneau

Book Overview

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0961668326
• ISBN13: 9780961668327
• Release Date: August 1986
• Publisher: Boston Publishing Company
• Length: 163 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.5" x 5.4" x 8.3"