Russian Tide

By Mr. John Pepper and Mr. John Pepper

Procter & Gamble, maker of Tide detergent and dozens of other leading household and personal products - Pampers, Crest, Pantene, Olay, to name a few - was one of the first and most successful Western companies to operate in Russia when it openedfor free-market business two decades ago. Here is the story of how P&G swept across the vast Russian landscape with its brands. How it achieved this success and the key factors that made it possible are a tribute to P&G's outstanding people and partners and a valuable lesson to any business involved in entering an emerging market today.

• Format: Paperback
• Language: English
• ISBN: 0615644384
• ISBN13: 9780615644387
• Release Date: July 2012
• Publisher: John\Pepper
• Length: 284 Pages
• Weight: 1.35 lbs.
• Dimensions: 10.0" x 0.6" x 7.0"