Rural Marketing strategies for FMCG products

By Dr. Pritesh Shukla and Dr. Umesh R. Dangarwala

The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

• Format: Paperback
• Language: English
• ISBN: 1365038874
• ISBN13: 9781365038877
• Release Date: June 2016
• Publisher: Lulu.com
• Length: 298 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"