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Rural Marketing: Challenges and Opportunities 9386062763 Book Cover

Rural Marketing: Challenges and Opportunities

Edition Description

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the 'fourth...

Edition Details
Format:Paperback
Language:English
ISBN:9386062763
Format: Paperback
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