Rural Consumer Awareness and Behaviour

By Sellappan Balusamy

A rural consumer may be illiterate but he is not unintelligent. He is conscious of value for money and about every rupee he spends. Today, rural consumers are living in knowledge era and they can... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659329762
• ISBN13: 9783659329760
• Release Date: January 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 248 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"