Running Customer Interviews Effectively

By Stuart Sadler

Understanding your customers in today's hyper-competitive business environment is crucial. The difference between success and failure often lies in how well you grasp what truly drives your customers. A 2024 study by the Customer Experience Institute revealed a significant disconnect: 78% of businesses believe they're providing a superior customer experience, but only 22% of customers agree. This disconnect is costing companies billions in lost revenue and missed opportunities. So, how can you bridge this gap and truly understand your customers?

• Format: Paperback
• Language: English
• ISBN: B0DY1KSVD6
• ISBN13: 9798311506557
• Release Date: February 2025
• Publisher: Independently Published
• Length: 38 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 8.0" x 10.0"