Running a Public Relations Department

by Mike Beard

Book Overview

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.
Running a Public Relations Department is a step-by-step guide to the different aspects of operating a successful unit. This hands-on, accessible guide for practitioners and senior managers offers a thorough explanation...

• Format: Paperback
• Language: English
• ISBN: 0749434244
• ISBN13: 9780749434243
• Release Date: February 2001
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.2" x 9.2"