Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

By Allan J. Kimmel

Book Overview

Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm

• Format: Paperback
• Language: English
• ISBN: 0805838767
• ISBN13: 9780805838763
• Release Date: November 2003
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 9.2"