Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns

By Nick Nichols

Nick Nichols pulls no punches in this rousing defense of the free enterprise system. He's fed up with the corporate cowardice so prevalent among today's executives who cave in to just about every... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0939571218
• ISBN13: 9780939571215
• Release Date: January 2010
• Publisher: Merril Press
• Length: 351 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 6.0" x 8.8"

Customer Reviews

The Best Defense...

Ever wonder why companies do such a rotten job defending themselves against meritless attacks? Nick Nichols tells you why. It's lack of guts and the pernicious belief that allowing your corporation to be smeared is somehow smart PR. This book provides invaluable advice on what to do when you're in the media cross-hairs. I loved the chapter about how media icon Bill Moyers covered the chemical industry with "no questions asked" because both he and PBS believe that one side tells all. A tough, funny and very serious book.

Rules for Corporate Radicals

Rules for Corporate Warriors is an outstanding book. If you work in corporation besieged by activists and you haven't read this book, your reading is sadly deficient.Nichols' decision to take a forthright stance is rooted in his sophisticated understanding of how this "industry" operates. It is just a pity that more people in the media don't possess the same grasp of this totally unregulated, global multi-billionindustry.Rules for Corporate Warrirors flies in the face of the so-called "conventional wisdom" in corporations which is to hand over a large check before finding somewhere to hide and just hoping that they don't come back.As Nichols so amply illustrates, the problem is that the activists do come back; after all, the activists need money in order to critique capitalism properly.Written in an engaging manner, it is book that takes to the prevailing paradigm of issues management with a sledgehammer.But not before time.

Finally, Somebody Said It!

Nichols shines the light on the true agenda of an emerging segment of society bent on tearing down corporate America. A must read for a corporate CEO or anyone considering running their own business! With the economy cooling off, we need to rally around American industry and beat back those who woudl cripple it. Nichols is the guy I want leading us into battle!

The best there is

Nick Nichols has finally written a book, that should of been published years ago. This book was extremely helpful to me and in the future I'm sure for my company. I commend Mr. Nichols for writing a book of such calibur, which finally tells the truth about enviormentalists attacks on corporations. This is a guidebook that no manager of a corporation, or anyone that has to deal with attacks from enviormentalist groups should be with out.

Great advice for CEOs battling enviros, lawyers and media

Nichols understands the mentality and methods of anti-business attack dogs better than anyone. His advice to CEOs on how to win communications wars with environmental groups, plaintiffs attorneys, and government regulators is a breath of fresh air. In fact, his fight-back approach to attack group shakedowns is more appropriate now then ever.